By Jeff Thull
If you’re a professional service provider, you have probably encountered this scenario. You’re trying to convince a potential client that your services will solve their most pressing problems. To prove the point, you explain precisely how your solution will work. Mr. Potential Client listens carefully, asks many questions, and takes copious notes.
Everything seems to be running smoothly. The prospect nods and says all the right things, and you leave convinced that the sale is in the bag. The problem is, when you call to close the sale, Mr. PC is nowhere to be found.
Later, you hear that he has decided to buy from your top (and less expensive) competitor. Frustrated, you find yourself asking, “Where did I go wrong? Why didn’t I see it coming?” Then you realize you’ve fallen prey to an all-too-common trap: unpaid consulting.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
