By Patrick McEvoy
One of the most pressing questions my clients ask is: "How do I quickly become the dominant force in my chosen niche without spending unlimited amounts of money?"
It's a crucial question, but not necessarily the right question.
I've seen many professional service firms with unlimited amounts of money watch helplessly while smaller, nimbler, and smarter competitors ran circles around them with their "smarter" marketing efforts.
Marketing is very seldom about money...it's always about brains! If you've got more "smarts," you'll beat the "big" guy every time.
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