By C.J. Hayden, MCC
It's the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what?
Let's assume you have the basics down. You've chosen a compelling topic, identified a likely audience, and clearly described the benefits of participating in your program. Even the price is right. You've already sent information about your program to a list of strong prospects. What else can you do?
Preventive Measures
First, let's back up a step. There are several measures you can take early on in your promotion that will improve your chances of full enrollment:
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