By John Doerr
One of the most common laments I hear from service business executives goes like this:
"Our services are becoming a commodity. Everyone is out there saying they can do the same thing we do, pushing fees further and further down. Prospects are just buying on price."
Unfortunately, some aspects of what we service providers offer have become commodities in our markets. This can create rampant price competition for those services.
However, if you follow these five steps to provide value before, during, and after the sales process, you will get the fees you know you deserve.
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