Perspectives On Business Book Publishing Table Of Contents
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Introduction
The Authors' Perspective
Alan Weiss: The Gold-Plated Marketing Technique
Bob Bly: Publishing Advice From A Writing Expert
Bob Urichuck: The Self-Publishing Option
C.J. Hayden: Getting Through The Writing Process
David Meerman Scott: Utilizing Effective, Free Internet Marketing
Ford Harding: Maximizing Your Book's ROI
Robin Ryan: Leveraging Your Book As A Professional Speaker
Scott Ginsberg: The Self-Publishing Route
Jonathan Kranz: Negotiating Your Best Publishing Deal
Patrick McKenna: Proactively Marketing Your Book
The Literary Agents' Perspective
John Willig: The Truth About The Publishing Industry
Jeff Herman: Use Your Platform To Create The Book
The Acquisitions Editors' Perspective
Mary Glenn: Inside McGraw Hill
Debra Wishik Englander: Inside John Wiley & Sons
Neal Maillet: Inside Jossey-Bass
The Publicists' Perspective
Andrea Harris: Online Publicity And Striking Out On Your Own
Cathy Lewis: Setting Goals For Your Book
Celia Rocks: Build Your Brand Before Your Book
Amanda Sammons: Connecting With The Headlines
About The Research Team
About RainToday.com
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