Perspectives On Business Book Publishing Table Of Contents  

Back to Perspectives On Business Book Publishing detail page


Introduction

The Authors' Perspective

Alan Weiss: The Gold-Plated Marketing Technique

Bob Bly: Publishing Advice From A Writing Expert

Bob Urichuck: The Self-Publishing Option

C.J. Hayden: Getting Through The Writing Process

David Meerman Scott: Utilizing Effective, Free Internet Marketing

Ford Harding: Maximizing Your Book's ROI

Robin Ryan: Leveraging Your Book As A Professional Speaker

Scott Ginsberg: The Self-Publishing Route

Jonathan Kranz: Negotiating Your Best Publishing Deal

Patrick McKenna: Proactively Marketing Your Book

The Literary Agents' Perspective

John Willig: The Truth About The Publishing Industry

Jeff Herman: Use Your Platform To Create The Book

The Acquisitions Editors' Perspective

Mary Glenn: Inside McGraw Hill

Debra Wishik Englander: Inside John Wiley & Sons

Neal Maillet: Inside Jossey-Bass

The Publicists' Perspective

Andrea Harris: Online Publicity And Striking Out On Your Own

Cathy Lewis: Setting Goals For Your Book

Celia Rocks: Build Your Brand Before Your Book

Amanda Sammons: Connecting With The Headlines

About The Research Team

About RainToday.com

Back to Perspectives On Business Book Publishing detail page