By Janet Ellen Raasch
Be ready to communicate with your target audiences how they wish, where they wish, and when they wish – or be ready to fail.
Not so long ago, lawyers and other service providers and firms could communicate effectively with the media using press releases, with clients and potential clients using hard-copy newsletters, and with trade and professional groups using public speaking opportunities. In today’s marketplace, these tactics are still useful – but barely scratch the surface. Today’s clients and potential clients are looking for more.
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