By Nicholas T. Miller
How certain are you that your professional staff will meet or exceed their business development goals this year?
While virtually all service firm managers will confidently answer, "We'll make it,” experience tells us that many won't, and that a significant portion of them will be surprised toward the end of the year. Yet there are clues that will tell you whether your managers are assessing and reducing the risks of not meeting revenue targets?
Two Types of Risk
There are two types of risk in business development forecasts and results. Systematic risk refers to uncertainty driven by changes in the economy as a whole. Unsystematic risk, on the other hand...
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
Get 5 new articles each week by signing up for our free Rainmaker Report newsletter.