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Standing Out From The Crowd: Simple Reminders To Differentiate Yourself

By Kevin Dervin

"Why, given all the competitive alternatives in the marketplace, should anyone buy from you?"

Would you be able to answer this for your business?

It's one of my favorite questions to ask business owners. I first heard it at a sales seminar I attended several years ago. It was one of those great questions that simply stumped a roomful of about 400 professionals.

If you're like a majority of small businesses out there, your answer will be pretty vague at best.

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