RainToday Note: This is part two of a two part series. In the first section, Andrew discounted some misconceptions about the necessary creativity of bringing ideas to your clients. Now, he will discuss some ways to generate new ideas.
III. Sources Of Ideas
A journalist once asked Willie Nelson, the country-western singer who has written over 1,000 songs, how he came up with so many musical ideas. “Songs are everywhere,” he replied. Indeed, I believe ideas are everywhere—we just have to look for them and be receptive to them.
Here is a list of some idea generation techniques and sources that may be helpful to you in developing your own ideas for clients:
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