Imagine that you have spent the better part of two weeks working on an important speech you plan to give to your firm. You think you have done everything right.

You have created a PowerPoint presentation with tons of information and Flash animation. You have created handouts of the slides for your audience, so they can follow along. Although you haven’t had time to rehearse the presentation, you are not worried, because you have the entire speech typed out. You plan to read it while you blow their socks off with the dynamic PowerPoint slides.

Everything should be perfect, right? Wrong!

If you were to look at your audience (which you cannot, because you are reading your script) you would see them either riveted to the screen, or to the handout in front of them, but not at you. The audience members who are eye weary from all the information you have packed into the slides are closing their eyes just to rest them.

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