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How To Use Email To Establish Value-Based Relationships

By Ilise Benun

Whether you call it marketing or not, every single contact you have with a client or prospect is a marketing opportunity, as is every email message you send. So whether you're researching a prospect, following up after a meeting, or delivering a proposal via email, treat this correspondence as a marketing tool and it'll have a stronger impact.

Here are three simple strategies for using email to reach out to prospects and clients without resorting to (or being accused of) spam.

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