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Are You Scaring Your Prospects Away?

By Jill Konrath

The Stage Is Set For A New, Profitable Client

Nothing warms my heart more than hearing about my prospective client’s problems. Because it's so darn hard to set up meetings with decision makers today, moments like this are few and far between.

Is it any wonder that I salivate like Pavlov's dog when prospects say things like:

  • "We are really struggling to crack into corporate accounts"
  • "Customers don't appreciate our value. They always want us to cut our price."
  • "Our last new product launch fell short of our projections."

It takes every bit of willpower I possess not to break into a big grin when I hear their tales of woe. Inside I'm practically giddy from the glorious opportunity that's just presented itself.

While you may think that I'm a sadistic sort of person who takes perverse pleasure in their pain, you couldn't be further from the truth.

Instead, I am their savior!


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