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Crafting a Rainmaking Firm: A Window Into Sales Performance

By Mike Schultz

"There's a hole in the bucket, dear Liza, dear Liza. A hole in the bucket, dear Liza, a hole." - Harry Belafonte

The 1,000 mile journey to developing a culture of rainmaking starts with the first step. My advice to firms looking to create a culture of business development: make sure the bucket doesn't have any holes or it won't hold water.

Time and again we see firms doing a certain percent of what they need to do to help the professionals in their firm develop business – but rarely...


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