Online Media Rooms are an important part of any organization's website and a critical aspect of an effective media relations strategy. Research shows that pages in the Online Media Room are among the most highly trafficked on a site.

Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization positively in stories. And as an added bonus, Online Media Rooms also serve as lead generation tools. Many sales prospects check out organizations by lurking in the media or press sections of websites.

However, the vast majority of websites and most Online Media Rooms fail to deliver compelling content. Sure, they may look pretty, but often the design and graphics are in the forefront, as opposed to the content that journalists (and sales prospects) require.

I've included ten best practices here and each has potential to benefit you, your website, and your larger media relations goals and objectives.

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.