By Michael W. McLaughlin
The elevator speech is that tightly scripted, thirty-second introduction that should pack as much information about a person as possible in an engaging, persuasive, and interesting way, right?
Unfortunately, even the "best" elevator speech can be an express trip to oblivion for a consultant hoping to shine in a personal marketing moment. Your short spiel can drain the power from that all-important first impression, leaving clients impatiently shaking their heads.
Elevator speeches do work for some people, but consultants may find that those pithy intros lead to a free fall.
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