There are two ideas that are killing our profession:  Pricing by the hour and maintaining timesheets. They are stifling growth, wealth creation and innovation, inhibiting client service, and destroying morale and the quality of life, not to mention making the accounting profession less attractive to potential students. Even more disturbing, the consultants to the profession––supposedly the “change agents”––are playing a significant role in perpetuating this death spiral.

Any profession or industry has a genetic immune system providing a natural resistance to new ideas. Of course, sometimes we are resistant to change for good reason. If every crackpot idea were tested, the costs would be astronomical while the benefits would be minimal. Yet, if no new ideas were ever tried, we'd still be in the Stone Age.

The diffusion of an idea is a social process whereby an innovation is communicated through certain channels over time among the members of a system, and often takes a substantial amount of time before it becomes accepted by a majority. As they say, the future is already here.

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