Winning a book contract with a top business book publisher is no easy feat. With the publishing industry becoming increasingly competitive, you must not only be an expert in your field, but also have the ability to sell books to the masses. In addition to all of that, you must impress the publisher with your platform and plans for promoting your book in your book proposal. So how do you go about it? What do you include in your marketing platform and promotional plan, and what's the difference between the two?

The following is an excerpt from RainToday's series on business book publishing. A book proposal is a sales piece, usually around 20 pages long, on why a publisher should accept your book. The portion below becomes a short, but critical, part of your proposal's success with a publisher.

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