Learn how to survive the writing process, get your book proposal accepted, market your book, and more.

Experts On Business Book Publishing: Inside Stories From Authors, Agents, Editors, And Publicists

These nineteen perspectives from seasoned authors, literary agents, acquisitions editors, and publicists illustrate the publishing industry in its truest form. In Experts On Business Book Publishing, you will learn the most advantageous strategies to approach writing and publishing your business book, as well as how to avoid common mistakes.

This report includes:

• 147 Pages of Relevant & Crucial Advice
• Perspectives From 10 Seasoned Business Book Authors
• Perspectives From 2 Literary Agents
• Perspectives From 3 Acquisitions Editors
• Perspectives From 4 Publicists

A Bonus Section of The Ultimate Guide For Publishing And Marketing A Business Book, this report tells the stories from published authors, literary agents who know the process inside and out, editors who choose what is published, and publicists responsible for telling the world about your book. Their perspectives offer invaluable information and advice that will help you succeed in publishing a book that will help you promote your business.

Learn the ins and outs of business book publishing from the 19 in-depth interviews with publishing veterans from:

1. The Authors' Perspective:

In addition to discussing their motivations for writing a business book, as well as the processes they used, the ten authors share their advice on: the writing process, work/life balance, working with literary agents, publishers, and publicists, marketing, the direct and indirect benefits of publishing, and overcoming what they believe are the greatest challenges business book authors face.

The Authors' Perspective includes insight from:

• Alan Weiss, author of Million Dollar Consulting, on The Gold Plated Marketing Technique
  
  
• Bob Bly, author of The Copywriter's Handbook, on Publishing Advice From A Writing Expert
  
  
• Bob Urichuck, author of Online For Life: The 12 Disciplines To Living Your Dreams, on The Self-Publishing Option
  
  
• C.J. Hayden, author of Get Clients Now!, on Getting Through The Writing Process
  
  
• David Meerman Scott, author of Cashing In With Content: How Innovative Marketers Use Digital Information To Turn Browsers Into Buyers, on Utilizing Effective, Free Internet Marketing
  
  
• Ford Harding, author of Rain Making: The Professional's Guide To Attracting New Clients, on Maximizing Your Book's ROI
  
  
• Robin Ryan, author of 60 Seconds & You're Hired, on Leveraging Your Book As A Professional Speaker
  
  
• Scott Ginsberg, author of The Power Of Approachability: How To Become An Effective, Engaging Communicator – One Conversation At A Time, on The Self-Publishing Route
  
  
• Jonathan Kranz, author of Writing Copy For Dummies, on Negotiating Your Best Publishing Deal
  
  
• Patrick McKenna, author of First Among Equals: How To Manage A Group Of Professionals, on Proactively Marketing Your Book                   

Sample advice from The Authors' Perspective:

“In terms of business, a book is a gold-plated marketing technique. The only thing better is one buyer saying to another buyer, ‘Hire Alan Weiss.'”
 -- Alan Weiss, Million Dollar Consulting

2. The Literary Agents' Perspective:

Two literary agents share critical advice on selling books to publishers, book contracts, the differences between successful books and those that flop, marketing, common mistakes that many authors make, and the publishing process as a whole.

The Literary Agent's Perspective includes insight from:

• John Willig, President of Literary Services, Inc, on The Truth About The Publishing Industry
  
  
• Jeff Herman, Founder of The Jeff Herman Agency, LLC, on Using Your Platform To Create The Book                  

Sample advice from The Literary Agents' Perspective:

“The marketplace today has become so crowded, not just in the number of books published, but also the amount of information available to potential customers. What I try to emphasize to my clients is that you're competing beyond the bookstores. You're competing for your customers' attention.”
 -- John Willig, President of Literary Services, Inc

3. The Acquisitions Editors' Perspective:

In three interviews with acquisitions editors, learn the answers to these questions: What do editors look for? What are the best ways to prepare a strong book proposal, and how much does your marketing platform really matter? They answer questions regarding the evaluation and acceptance process, trends among successful books, and the best way to approach editors with book proposals.

The Acquisition Editors' Perspective includes insight from:

• Mary Glenn, Inside McGraw Hill
  
  
• Debra Wishik Englander, Inside John Wiley & Sons
  
  
• Neal Maillet, Inside Jossey-Bass               

Sample advice from The Acquisitions Editors' Perspective:

“It's a real turnoff if somebody says, 'Well, I've written a book on retirement planning and I think there's going to be a wide audience.' And I'm thinking, ‘Snooze… Yes, I've published 15 or more books in the last 2 years on retirement planning, but what's different about yours?'”
-- Debra Wishik Englander, John-Wiley & Sons

4. The Publicists' Perspective:

Marketing your book is crucial to the overall impact and success of a business book. Authors need to be out there, speaking, sending e-newsletters, writing articles, and promoting their book left and right. Four publicists share their thoughts and advice on creating a great campaign, and what you can do on your own if you decide not to hire an outside publicity service.

The Publicists' Perspective includes insight from:

• Andrea Harris, Publicist for Guerilla Marketing For Consultants, on Online Publicity And Striking Out On Your Own
  
  
• Cathy Lewis, Publicist for Managing Your Email: Think Outside The Box, on Setting Goals For Your Book
  
  
• Celia Rocks, Publicist for the …For Dummies series, on Building Your Brand Before Your Book
  
  
• Amanda Sammons, Publicist for Attitude 101, on Connecting With The Headlines