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By Steve Waterhouse

One of my past coaching clients wrote to tell me about one of her worst business lunches ever. I love this story because it has happened to all of us in some way. I also like it because Wendy has the ability to step aside, see her own actions, and learn from them. That's a skill we can all stand to improve.

Why Wendy Will Never Present Over Lunch Again

Sometimes I think I've made every mistake in the book, but this is one of my favorite multi-blunder meeting stories to share. You could describe it as how everything wrong might just turn out right--if you pay attention and are willing to adapt.

The Director of Marketing for my largest client in Los Angeles agreed to meet with me for the first time, but her schedule was so tight that we had to meet over lunch. I had been working on this meeting for over a year, and finally it was happening.


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