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Approachability Versus "Working A Room"

By Scott Ginsberg

After a recent speech, an audience member asked me a question I've never considered: "What's the difference between 'approachability' and 'working a room'?"

Great question. And I think there's a major distinction between the two. Let's start with the latter.

Picture This: You're hanging out by the entrance at a networking event. Your friend standing next to you lightly elbows your shoulder and says, "Hey, look at that guy in the blue suit - boy, he's really working the room tonight!"

How would someone like that make you feel?


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