To be successful in selling and providing any professional service, it is imperative that you first have a solid understanding of yourself, your clients, and your team. Without this knowledge, it is difficult to determine and demonstrate to your prospects what sets you apart from other practitioners, and why you are best suited to help them with their pain.

Know Yourself

To powerfully communicate the benefits of choosing you over others, you need to know yourself and learn how to communicate what makes you unique in a few succinct phrases.

Begin by taking one of the many personality tests that are readily available, such as: DISC, Keirsey Temperment Sorter, or Myers-Briggs, among others. You can find these easily by doing a search on the internet. These tests can give you great insight into your strengths and weaknesses. They help you understand your core values and personality type. Understanding who you are may help you distinguish yourself from the competition, and can be the foundation for communicating your unique value and your personal brand.

Your personal brand or image is a combination of your passions, strengths, skills, and traits. Spend some time getting to know yourself:

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