By Phil Lotane
The best opportunities for selling professional services—and the easiest to close—come via referrals from satisfied clients. For the entrepreneur launching a professional services business, however, those referrals may be several months--or even a year--from fruition.
The good news is, if you've properly pegged your ideal client profile, selling professional services should be part of the fun of running a company, and there are myriad ways to sell right out of the gate. Presumably, all of your targets may need your services at some level. They should at least be willing to hear your value proposition.
While there are innumerable methods to increase sales activity and bona fide leads, such as speaking...
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