How many times this week did you reach a live person when you placed a sales call? Even if you never make cold calls, you still have to contact people by phone. That prospect who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voicemail?

The Age Of Voicemail

Doing business in the voicemail age can be a frustrating proposition. Everyone you call is busy, and often overloaded with communications already. It seems that some people send all their calls to voicemail, whether they are in or not.

If you can’t get a prospect to pick up the phone during business hours, try calling at other times. Some people will answer their phone if it rings before 8:30 AM or after 5:30 PM, thinking it might be urgent or personal. You may also find people at their desks during the lunch hour or even on weekends, trying to catch up.

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