Erica Stritch

As General Manager of RainToday.com, Erica Stritch has shepherded the online publication's rise to becoming the largest resource for sales and marketing tools and advice for professional services firms in the world. Her expertise in direct and interactive marketing including; website development and usability, search engine optimization and marketing, email marketing, online public relations, direct mail, and event planning for professional services firms have allowed RainToday.com to grow to over 37,000 subscribers.

A much sought after expert in online marketing for professional services, Erica has been quoted in publications such as MarketingProfs and Entrepreneur Magazine. Erica is author of numerous articles, research reports, and guides including Fees and Pricing Benchmark Report: Architecture, Engineering, & Construction Industry 2008, The Professional Services Guide to Online PR, and How to Write and Market a White Paper. Erica's "Make It Rain" weekly column in RainToday.com’s newsletter, Rainmaker Report, is read by thousands of subscribers each week. Erica holds a BA in Business Administration from Boston University School of Management. Contact Erica at estritch@raintoday.com.

Articles by Erica Stritch 

• 4 Questions to Consider before You Create New Revenue Streams with Your Intellectual Property
• Are Your Emails Being Read or Ignored? 5 Must-Dos for Boosting Your Open and Click-Through Rates
• Are Your Marketing Offers Served A-la-Carte or as a Prix Fixe?
• Cold Calling Scripts that Work: 3 Proven Introductions that Break Into and Close New Clients
• Cookie-Cutter Marketing Strategies Don't Work: 3 Vital Questions You Need to Customize Your Own
• Dead on Arrival: 5 Deadly Sales Call Sins
• Face-to-Face Networking: 10 Rules for Crafting Your Elevator Pitch
• Forgotten Leads: How to Find a Treasure Trove of Leads Hidden Within Your Firm
• How To Turn Your Website Into A Lead Capturing Tool
• 'I'm Too Busy To Sell': 6 Time Management Tips
• Lessons from a Brand Promise Gone Wrong at the Bubble Room
• Make More Money: How Your Firm Can Create New Revenue Streams with Its Intellectual Capital
• Professional Services Firms: Brand Thyself
• Report Card: Your Website Gets an "F"
• The Secret to Strategic Success: Sayin "No" To Business Temptations
• Website Grades: Who's at the Head of the Class?
• When Not To Run A Short Seminar