Mike Schultz Interviewed By Business Week On The Business Impact Of Writing A Book

FRAMINGHAM, MA - April 12, 2006 - Mike Schultz, Publisher of RainToday.com and Principal of the Wellesley Hills Group, was recently interviewed by Business Week about the findings in the report, The Business Impact of Writing a Book. In this interview, Mike answers the questions:

• Can writing a book boost your outfit's bottom line? 
  
  
• What got you interested in this topic?
  
  
• You sent surveys to 1,000 U.S. authors of business books currently in print and received replies from 200 whose books had been published between 1974 and 2006. What was the bottom line? 
  
  
• What are some of the major findings of the survey? 
  
  
• If a business person is going to write a book, is it important to do whatever it takes to sell as many copies as possible?
  
  
• What did the authors spend money on in regards to marketing their book?

To read the complete interview visit Business Week online.

To learn more about The Business Impact of Writing a Book visit RainToday.com.

About RainToday.com

RainToday.com (http://www.RainToday.com) is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a free weekly newsletter, the Rainmaker Report.

About Wellesley Hills Group

The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.

Contact Information

Erica Stritch
General Manager
RainToday.com

estritch@raintoday.com
p. 508-405-0438 ext. 310