By Ford Harding
The following article is the second of two excerpted from Ford Harding's book Creating Rainmakers, which has recently been reissued by Wiley. In part one, Harding described the uses of anecdotes. Now, he will discuss what makes a good anecdote.
Anecdotes can be a very effective tool in overcoming common selling challenges. However, in order to use anecdotes to your advantage while selling professional services, you need to know what elements to include to ensure that your story is as effective as possible.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
