Paul Cherry is President of Performance Based Results, an international sales and leadership training organization, serving 1,200 organizations to date, and the author of Questions that Sell, published by AMACOM Books. His website, http://www.pbresults.com, offers a quarterly newsletter and free white paper, Top Questions that Sell, based on PBR's latest research on up-selling, cross-selling, and winning more clients. Email Paul at cherry@pbresults.com.