Letters To RainToday: Catherine Jewell: Marketing Is A Team Sport

Here are thoughts from RainToday.com Readers about this article. Thanks to all contributors for your comments!

Article	*Perspective From Architecture, Engineering, And Construction: Marketing Is A Team Sport*
Author	Catherine Jewell
My Thoughts	I want to agree with Catherine's perspective that it takes a team to understand everything that is in the minds of clients that don't fully understand the AEC culture. I want to add that one misconception today, especially in presentations, is the notion that the marketing professional has little reason to be involved, when what is expected is that only project management participate in the qualification and selection process. Just as it takes a team to build rapport with a client, it takes a great coach or quarterback, such as a marketing professional who understands all aspects of the owners needs as well as the AEC's capabilities, to lead the team during presentations or planning for the success of a project.
My Name	Robert Stoops, MBA CPSM
My Title & Firm Name	Client Development Manager, ELFORD Inc.