Letters To RainToday: C.J. Hayden: Stop Selling And Start Serving

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Article	Stop Selling And Start Serving
Author	C.J. Hayden
My Thoughts	This is a great article. The idea of simply 'being of service' to others as a business model is wonderful  and especially relavent in today's world  where the concept of sincere and true service seems to have gone totally out the window.
My Name	Terry Griffin
My Title & Firm Name	Owner, Terry Griffin Design

Article	Stop Selling And Start Serving
Author	C.J. Hayden
My Thoughts	Amen . . .amen! I am in total agreement with the article. I have fought the "you have to sell" your services". I've tried for the 28+ years I've been a small business owner of a professional services firm. Over a year ago I had a "flash of brillance". I 'm not good at selling. But I'm really good at connecting and helping people/companies succeed. So I decided to find myself an executive appointment setter for a get to know you 20-30 minute meeting. Fast forward, to date I have had over 60 appointments with the C-level person in the companies I believe I can serve and have started the process of establihing a relationship. Is it a quick sell? NO! Is it for the long term relationship, YES! I read, can't remember where that at any given moment 5% of potential clients are ready to buy NOW, but 75% will be ready over time. I'm playing to the 75%, like the odds better.
My Name	Beth Fischer
My Title & Firm Name	Principal of The TCI Group