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Letters To RainToday: David Meerman Scott: 6 Tips

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Article	Six Tips To Integrate Sales, Marketing, And Communications, Online And Off
Author	David Meerman Scott
My Thoughts	I enjoyed Mr. Scott's top 6 tips article. It wasn't so much the particular tips that caught my eye (though number one was a winner, "TIP #1: If It's Important Enough To Write A Press Release About, Consider Telling Your Clients And Prospects Too.") What caught my attention was the overall message of integration. Many small and even large companies get caught up in there own work and forget that integration of their marketing message is critical to success. Kudos! I look forward to discovering and reading more of Mr. Scott's articles.
My Name	Kate Shorey
My Title & Firm Name	Independent Consultant