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Articles Letters To RainToday: Bruce W. Marcus: Differentiation Letters To RainToday: Bruce W. Marcus: Differentiation
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| Article | My Twin Brother And I Are Different: The Myths Of Differentiation Of Professional Services Firms (Part One / Part Two) |
| Author | Bruce W. Marcus |
| My Thoughts | Brilliant. There's no better way to tell me you love me than to not say a word. SHOW ME! Bruce did a great job of drawing this same conclusion through marketing. Don't tell me how wonderful the firm is, rather convince me that you can do what the client demands. Thanks for the insights. |
| My Name | Robert Schmidt |
My Title &
Firm Name | Managing Director, Prophet Strategies |