By Kim Cooley
As marketers, we are always looking for tangible, measurable results when implementing new programs designed to increase a firm's business and broaden its client base. Never doubt that your partners are reviewing your new programs looking for those, too.
Ira Rosenbloom, managing member of Mintz Rosenfeld & Co., LLC, says strategically aligning your firm with firms in your own geographical area can not only provide real dollar value to your company but can also offer tangible, visible results — a priceless asset to marketers.
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