"If you want loyalty - get a dog." - Grant Fairley

Is client loyalty still relevant in this day and age when clients can switch at the click of a mouse? Like electric windows, anti-lock brakes, and air bags, what is innovative and sets you apart from the competition one day may be commonplace the next.

As competition becomes more intense, clients view your services as a commodity. When low-cost, low-frills competitors enter the market, buyers become unwilling to pay for an undifferentiated service--leading to price compression. Loyalty to the best value replaces any previous loyalty to a provider.

In such an environment, client loyalty is even more important. Fred Reichheld, author of The Loyalty Effect, argues that loyalty is still the fuel that drives financial success--even, and perhaps especially, in today's volatile, high speed economy. The cost of replacing a profitable client is extremely high. By contrast, client loyalty brings revenue growth, cross-selling opportunities, increased efficiencies, referrals, and price premiums.

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.