"How do I build a following?"

"How do I create a brand for myself in the marketplace?"

These are important questions, and I get asked them frequently. The answer to all three is--it depends. There is no one right approach to building a client franchise, no single model that works for everyone. It depends on your interests, your personal and professional strengths, and even where you live. But there is a science to it.

In studying hundreds of highly successful professionals over the years, it's clear to me that there are six distinct network--or brand-building--models that you can follow. These models overlap, and they can be complementary to each other. But I find that most people "major" in just one of them and "minor" in a second because few of us have the skills and time availability to successfully pursue them all. Let's examine each of these, listed in order of approximate prevalence.

1. Industry Focus

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