Advertisements. Direct mail postcards. Press releases. You never let these marketing and branding documents outside your office walls until you put them through the wringer with several rounds of proofreading from marketers, editors, and associates. And that's the way it should be!

But do your online articles or emails find their way to the internet without a stamp of approval? If you're like most busy professionals, the chances are that yes, at least every once in a while, they do.

You may not consider emails to be branding material. But every document represents you, your firm, and your brand, and should be edited with appropriate care. When you're not physically present with a client, he or she will judge you by your documents.

You may try to stay as far away from writing as possible, but especially in the age of email, avoiding it entirely is impossible.

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