By Michael W. McLaughlin
It's tempting to think that rainmakers are a special breed.
Many wonder how a rainmaker reels in so much business while others can only shake their heads in amazement. Some people suggest that rainmaking is a genetic predisposition and therefore beyond the reach of all but a select few.
Nothing could be further from the truth. Rainmaking is part skill and part mindset. Anyone who is willing to invest the necessary time and energy can become a rainmaker.
Invest Beyond Table Stakes
The rainmaker's first rule is that it's not enough to woo customers with the wine-and-dine approach.
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