By Jill Konrath, Contributing Editor
When I scanned through my inbox, I saw a name I didn't recognize. Like most people, I'm hesitant to open emails from strangers. The subject line, however, gave no indication that it was spam. In fact, it actually caught my attention because it dealt with a topic near-and-dear to my heart.
Subject: Prospecting Technique | Cold Emailing vs Cold Calling
So I opened it. In the preview box was a simple, straightforward message:
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