Letters To RainToday About Voice Of The Client

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Article Voice Of The Client

Author Promise Phelon

My Thoughts
I am a small company, but surveying my clients is the most important thing I do. I am in a seasonal business, so at the end of my year, I send a handwritten thank you note, along with a survey. The response has been incredible. I learn of areas that I need to improve, and I fix them, and I let the customer know I appreciate their honesty and what I did in resonse. This increases my trust and relationship. I would rather have them tell me what is wrong than my competitor, and give them the opportunity to fix it and take the business. The good ones, well, I use those for referrals in follow-up letters and proposals. How great is it to show prospects how happy others are, and why they chose us in the first place. It's not expensive, but it's priceless.

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Article	Voice Of The Client
Author	Promise Phelon
My Thoughts	I am a small company, but surveying my clients is the most important thing I do. I am in a seasonal business, so at the end of my year, I send a handwritten thank you note, along with a survey. The response has been incredible. I learn of areas that I need to improve, and I fix them, and I let the customer know I appreciate their honesty and what I did in resonse. This increases my trust and relationship. I would rather have them tell me what is wrong than my competitor, and give them the opportunity to fix it and take the business. The good ones, well, I use those for referrals in follow-up letters and proposals. How great is it to show prospects how happy others are, and why they chose us in the first place. It's not expensive, but it's priceless.
My Name	Anonymous
My Title & Firm Name	Anonymous