Most people who come to your web site aren't coming there to buy anything. Rather, they come to your site for information. With that fact in mind, perhaps you should ask yourself: "Do I have my web site's good content under lock and key?"

Research Shows...

Research from MarketingSherpa (8/10/2005) shows that if you require visitors to register on your website before they are allowed to download content, such as articles, white papers, studies, or other "free" resources, you could be losing 75 to 85 percent of your potential leads!

Prior to the Internet, sales often consisted of a series of face-to-face meetings, during which the service provider and the prospect shared information. The prospect told the provider about a business problem that needed to be solved. The provider was frequently able to give the prospect valuable information about a possible solution. In this kind of exchange, the provider became a trusted advisor. As such, he or she usually got the sale.

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