By Tom Pick
Email newsletters are a popular marketing medium for professional services firms for several very good reasons. They:
Maintain Relationships: E-newsletters enable firms to maintain relationships with clients while cross-selling and upselling their services. At the same time, e-newsletters "nurture" prospects who aren't yet quite ready to buy.
Showcase Your Expertise: E-newsletters position your firm as an industry expert.
Spread Word-Of-Mouth Marketing: E-newsletters are easy for recipients to forward to colleagues.
Provide Client Feedback: You can collect valuable feedback from your clients and prospects through surveys, polls, and links to online forms.
Are Cost-Effective: E-newsletters are far more cost-effective than printed mail. Plus, they don't waste trees, and don't cause paper cuts.
Are Easy To Use: E-newsletters are easy to create. Use a hosted email service provider and your team can concentrate on creating great content, rather than focusing on more mundane tasks such as writing HTML code or managing subscriber lists.
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