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Letters To RainToday: Konrath: Cold Emailing

Here are thoughts from RainToday.com Readers about this article. Thanks to all contributors for your comments!

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Article	Does Email Cold Calling Work?
Author	Jill Konrath
My Thoughts	It is extremely dangerous to send an unsolicited e-mail. Spam blocking and black listing not withstanding. Why then? SPAM really, really pisses people off! So as a marketing tool, recommend going back to basics. Following up with e-mail is great. One possible exception might be to send e-mails to members of a small association you have just joined. Even that is "iffy."
My Name	Ray Higgins
My Title & Firm Name	Cybermail Marketing LLC

Article	Does Email Cold Calling Work?
Author	Jill Konrath
My Thoughts	Jill certainly knows her stuff. And the answer is...yes email cold-calling does work. It's always amazed me that most telemarketing companies act as if email hasn't been invented. They have a totally one-dimensional business model for sales prospecting. While I was reading Jill's article, one of my team just forwarded me an email from the PA of a senior executive we'd been targeting for a client. Off the back of an email (through his PA) we've arranged a great meeting for our client. Of course it works; it's actually how many senior executives prefer to do things nowadays. Keep up the great articles, RainToday!
My Name	David Regler
My Title & Firm Name	Director, Maine Associates LLC