By C.J. Hayden, Contributing Editor
Speaking in public can be a powerful marketing tactic for any professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It puts you in direct contact with potential clients in such an impactful way that you may find yourself closing a sale before you leave the room.
When you speak at a meeting or conference, it's a much more effective way to meet new prospects than simply attending the event. People are considerably more likely to remember you if you are standing in front of the room instead of seated in the audience.
So Why Aren't We All Public Speakers?
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