Are you tired of not getting any work from those big companies you drive past each day? Sure, it's hard to get in, but with a little imagination and a bit of chutzpah, anyone can do it -- even my college-age daughter.

Pitching To Pepsi

Several years ago, my daughter Katie needed to raise $7000 in less than two months so her Destination Imagination (DI) team could attend the Global Finals competitions. (DI is a creative problem-solving program for students of all ages.)

But she was done with nickel-and-dime fundraisers! After years of candy sales and car washes, she decided to tackle big companies because they had lots of money.

After serious consideration, she decided to target Pepsi. Why? Because the 16,000 kids and parents attending this event liked their products. And to her, that meant synergy.

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