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Home  /  Library   /  Successful Trade Coverage

A Professional's Guide to Successful Trade Coverage

By Jim Schakenbach

There are many benefits to hiring professionals to help you develop effective PR and marketing campaigns. However, if you lack cash, you don’t have to choose between hiring an outside firm and doing nothing at all. Instead, do some of the work yourself. By following a few useful tips, you can go a long way toward gaining the valuable visibility you’ll need to be successful.

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