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Home  /  Library   /  Green, Charles

Charles H. Green, Contributing Editor

Charles H. Green, Trust-Based SellingCharles H. Green is a a speaker and executive educator on trust-based relationships and trust-based selling in complex businesses. Charlie wrote Trust-Based Selling (McGraw Hill, 2005) and co-authored The Trusted Advisor with David Maister and Rob Galford (Free Press, 2000). He leads Trusted Advisor Associates.

Charlie works with officer and manager levels in organizations to improve their trustworthiness in client relationships and in business development.  His clientele includes professional services, financial services, commercial real estate, technology construction and other businesses selling complex services, and internal consultative functions such as IT, legal, consulting, and human resources. 

An engaging and content-rich speaker, he has taught in executive education programs for the Kellogg Graduate School of Business at Northwestern, and for Columbia University Graduate School of Business, as well as through his own firm, Trusted Advisor Associates. 

Charlie is a graduate of Columbia College (BA Philosophy, 1972) and of the Harvard Business School (MBA, 1976).  He spent the first twenty years of his career with the MAC Group and its successor, Gemini Consulting, where his roles included strategy consulting (in Europe and the United States), VP Strategic Planning, and a variety of other firm leadership positions. 

In addition to Trust-based Selling and The Trusted Advisor, he has published in Harvard Business Review, Directorship Magazine, and American Lawyer.

Articles by Charles H. Green

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