By Dave Alexander
Are you interested in penetrating and selling to a new market for your professional services firm? Take a look at what one organization bought in 2005:
- $2.9 billion on management consulting services.
- $2.3 billion on engineering services.
- $29.7 million on interior design services.
- $351.7 million on public relations and advertising services.
The client? The U.S. federal government. The service providers that booked these revenues? Thousands of professional services firms—one-person shops, as well as medium and large providers.
While many dream about entering the federal market, most give up before even trying. Common reasons for giving up include:
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