By Vickie Sullivan, Contributing Editor
For professional service firms with a team of talented communicators, a corporate speakers bureau is a common-sense way to consolidate all those pesky details that go with using speaking as a brand-building tool.
Yet many internal bureaus do nothing but suck up staff time and increase administrative costs. Below are the most common culprits that derail the best intentions, along with how to make your bureau work more effectively.
Build It And They Don't Care
This strategic mistake comes from the dark side of successful speaking. The principal or a couple of VPs get some applause and the seed is planted. The question is valid: "If we're good enough to get calls out of the blue, then what would happen if we had a corporate speakers bureau?" The problem lies in leaping before you look.
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