For professional service firms with a team of talented communicators, a corporate speakers bureau is a common-sense way to consolidate all those pesky details that go with using speaking as a brand-building tool.

Yet many internal bureaus do nothing but suck up staff time and increase administrative costs. Below are the most common culprits that derail the best intentions, along with how to make your bureau work more effectively.

Build It And They Don't Care

This strategic mistake comes from the dark side of successful speaking. The principal or a couple of VPs get some applause and the seed is planted. The question is valid: "If we're good enough to get calls out of the blue, then what would happen if we had a corporate speakers bureau?" The problem lies in leaping before you look.

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.