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What's in a Name, Do You Have Customers or Clients?

By Kevin Eikenberry

I want every person or firm who buys from us to be a Client for life, not a one time purchaser – and just as importantly, I want everyone on my team to be thinking that way too.

The names and labels matter, but not as much as the common definitions. If you are in a medical practice it is fine to use the word “patients”, as long as everyone on the team has a clear understanding of what that means and how important patients are within your practice.

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