1. 4 Common Marketing Attitudes To Avoid

  2. A Thought Leadership Plan That Works For You

  3. How To Write A Book For Pain And Profit: Anybody Can Do It, Right?

  4. How To Hook Your Prospect With Your Elevator Speech

  5. How CEOs Can Drop The Ball With Marketing



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4 Common Marketing Attitudes To Avoid

A Perspective From An Entrepreneur

When I first start working with a client or student, I often discover that his or her knowledge of marketing techniques is quite good already. What might be lacking is the right kind of marketing attitude. If any of the marketing attitudes here sound familiar, you may be sabotaging your own efforts. Read More

BY: C.J. Hayden, Contributing EditorPOSTED: 01/03/2007
A Thought Leadership Plan That Works For You

You know, we talk about thought leadership and we think of Tom Peters, Jack Welch, Ken Blanchard, any number of people who have just taken the world by storm, and everybody knows about them in the business world. But it's all about thought leadership within your target market. Read More

BY: John Doerr, Contributing EditorPOSTED: 10/04/2006
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How To Write A Book For Pain And Profit: Anybody Can Do It, Right?

Recently, a well known professional firm's consultant told a lawyer that the way to market is to write a book. Sure. Just like that. What he didn't tell the lawyer was that while a book might give him some cache, and perhaps a fleeting bit of reputation, it was no slam dunk. Read More

BY: Bruce W. Marcus, Contributing EditorPOSTED: 10/04/2006
How To Hook Your Prospect With Your Elevator Speech

According to everything I've read on the subject, an Elevator Speech is really just a simple phrase that summarizes the essence of your value, and the value of your firm, to a particular client base. It is the answer to the question: "So, what do you do?" But let me tell you what's missing from the traditional set of rules for crafting an elevator speech... Read More

BY: Felipe AguiarPOSTED: 10/04/2006
Who's On First? How CEOs Can Drop The Ball With Marketing

Why are so many CEOs of private B2B firms failing to solve their marketing challenge, and therefore dooming their firms to flat or incremental growth? They know what marketing is, and how they are using it, but the problem is that they have absolutely no clue why it works. When there's a failure, they can't correct it because they're unaware of their role in the marketing process. Read More

BY: Michelangelo CelliPOSTED: 10/04/2006
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