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Letters To RainToday: Van Horn: Demanding Cash Flow

Here are a few thoughts from RainToday.com Readers. Postings may change from time to time. Thanks to all contributors for your comments!

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Article Title: Demanding Cash Flow from Your Marketing 
Author of Article: Mike Van Horn 

My Thoughts: Excellent article. Very pragmatic approach to understanding cost/benefit of different marketing activities. Mike hit the nail on the head with this one. 

My Name: Dave Gardner CMC 
My Title & Firm Name: Gardner & Associates Consulting